“Well, first of all we’d like to say that what you are about to hear fits with the current social context. Let’s be honest, today we are all thinking about our own futures.” Gael Garcia Bernal – No (2012)

As you all know I love working on shoots or projects where I am able to tell a story, a story worth telling and to be able to tell it creatively. Rayyan, the Tribe Chief of Fatsmeagol Collective and me, had been gesticulating the idea of having someone shoot at the office while it’s under renovation.

Exposed and under construction sites probably appeal to me as much as the thought of having the story of The Fatsmeagol Collective’s home told.

I recently got to know about The Fatsmeagol Collective and they have  a fascinating story. I wanted a story told, a story about Fatsmeagol’s home being built and the people involved in this process.

The Fatsmeagol Collective is a democratic organization of like minded and highly talented polymaths. They are all in-fact Owner-employees and are breaking out of The Agentic State. The collective is based on the Pareto Principle – the 80/20 rule. A Socio-Political statement in the form of better organizational governance. There is an increasing shift in focus, away from the centralization of wealth to the redistribution of it. A growing number of us no longer care about being the next Donald Trump, Deepinder Goyal or Mukesh Ambani. But rather focus on doing amazing work with awesome people. This is why The Fatsmeagol Collective exists – they are a necessary outcome of a shift in consciousness. A democratic collective of polymaths with no centralized concentration of wealth.

The Fatsmeagol collective is not just a start-up but also A Socio-Political statement in the form of better organizational governance. A democratic collective with no centralized concentration of wealth. Every employee is an owner with shares in the organization and has an equal vote in how the collective manages it’s finances.

“More often now, people don’t get to see the whole situation, but only some small part of it. There is a division of labour and people carry out small, narrow specialized jobs. And we can’t act without some sort of direction from one higher. I call this The Agentic State; the individual yields to authority and in doing so, becomes alienated from his own actions.” – Stanley Milgram

The Labour in the images:
Mansour Shaikh – Foreman and Mason
Sharif Bhai – Carpenter
Salim Bhai – Mason


ASOS Dress | Cartlon London Boots

Photography by Nisarg Gandhi